+ Graphic Designer

Starbucks Spring Promotion-Canada

Spring promotion for Canadian cafes was based on the U.S. spring promotion. Instead of using the spring colors that were used int he U.S. promotional pieces, Canada prefers the black chalkboard look that they have been using for many of their Starbucks signage. 

My Role: Jr. Art Director
Creative Director: Ann Capra and Erin Murray
Agency: Upshot
2017

 

 Poster Side 1 - reminding consumers about the greatness of cold brewed coffee

Poster Side 1 - reminding consumers about the greatness of cold brewed coffee

 Poster Side 2 - focusing on non-dairy alternatives

Poster Side 2 - focusing on non-dairy alternatives

 Along with consumer facing pieces, we also extended the promotions to the cafe operators that serve Starbucks coffee. This is a dashboard interface where operators can order available Starbucks products to serve to their customers. 

Along with consumer facing pieces, we also extended the promotions to the cafe operators that serve Starbucks coffee. This is a dashboard interface where operators can order available Starbucks products to serve to their customers. 

 Operator facing email

Operator facing email