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Starbucks Spring Promotion-Canada
Spring promotion for Canadian cafes was based on the U.S. spring promotion. Instead of using the spring colors that were used int he U.S. promotional pieces, Canada prefers the black chalkboard look that they have been using for many of their Starbucks signage.
My Role: Jr. Art Director
Creative Director: Ann Capra and Erin Murray
Agency: Upshot
2017

Poster Side 1 - reminding consumers about the greatness of cold brewed coffee

Poster Side 2 - focusing on non-dairy alternatives

Along with consumer facing pieces, we also extended the promotions to the cafe operators that serve Starbucks coffee. This is a dashboard interface where operators can order available Starbucks products to serve to their customers.
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Operator facing email