+ Graphic Designer
+ Graphic Designer
My Role: Art Director
Creative Director: Neil Helsper
Agency: Upshot
Coca-Cola presented us with a challenge. For their Summer 2017 promotion, they wanted something that expressed summer and cold.
We used splashing water interacting with young adults in summer fun activities to create the feeling of cooling down on a hot summer’s day. To stand out and disrupt the environment in grocery stores and convenience stores, we created engaging, full of movement pieces, while staying within constrains of what the stores could offer.
2016