+ Graphic Designer
+ Graphic Designer
My Role: Art Director
Creative Director: Ann Capra and Erin Murray
Agency: Upshot
2018
We contrasted the feeling of heat in the background with the cold refreshing drinks. Long summer shadows draw the focus to the drinks while nodding to the summer season. The concept encompassed B2C print materials and B2B digital pieces.
Summer promotion web page with recourses for store operators
Promotional banner displayed on the operator facing website that leads to the summer promotion webpage
Dashboard tile displayed on the operator facing website that leads to the summer promotion webpage