Website Re-design

Project Lead and Web Designer: Nick Gertonson
Web Developer: Alex Miner
My role: Wireframe and Visual Designer
2015

Full website design for The Oncofertility Consortium. Oncofertily is a medical field that combines oncology and reproductive endocrinology. The website focuses on 4 different users: doctors, educators, patients, and administrative content contributors.

Goal
Re-design The Oncofertility Consortium website to be:
Organized
Engaging
Easy to use in finding resources
Usable by 6 types of users (Healthcare Professionals, Researchers, National Physicians Cooperative members, Patients, Educators, and Global Partners)
Also to be up to date with the new Northwestern University brand guidelines

Challenge
Organizing massive amounts of information in a logical way. Ensure that all 6 types of users are able to quickly search and receive relevant to them results. Introducing an engaging and meaningful visual look to a complex and serious category.

Strategic Approach
After intensive in house research and conversations, we created a simple navigational system with the most important high level categories right in the menu bar. To make complex searching a lot easier and more navigable, the team created a separate resource search page. The page includes lot of filtering options that would guide the user to the right category faster without forcing them have a clear path at the beginning. The filtering options are also optional, and many can be selected or deselected to lead the user to their goal with ease.

Visual Approach
The website's focus is on science, health, and research. Those kind of websites tend to be boring but crowded, and that is what the previous version was. The client requested a modern approach with more interactivity, engaging visuals, and a lot of purple to stay on brand.
We structured the homepage of the website with parallax scrolling to add movement and a modern fresh look, as well as house all the client requested information on the homepage. The Northwestern University and The Oncofertility Consortium purple is the dominating color throughout the site, to stay on brand with both organizations (Oncofertility Consortium and Northwestern University).

Home Page

Resource Search Page

Resources were very hard to find. We created a custom search page for all 4 kinds of users, with many filtering options for more precise search result.