+ Graphic Designer
+ Graphic Designer
My Role: Jr. Art Director
Creative Directors: Brian Priest and Ann Capra
Agency: Upshot
2017
Our team was tasked with re-staging the Evolution Fresh brand look after their re-design of the packaging. We updated and created a fresh look while using some of their well known brand assets. We changed the way the brand communicated, to be more active and assertive while keeping some of their light heartedness. We positioned Evolution Fresh as a wellness champion and someone who encourages you press ahead.
Overarching concept of what the websites could look and feel like within the new brand re-stage.
Concept shelf talker, featuring the ingredients
Concept shelf talker, featuring lifestyle
Concept shelf talker, showing the ingredients with watercolor. Styled and shot in house for confept proof.
Social media wall expressing the new shift in brand communication. Since the concept is to be a wellness champion that shows up better every day, we incorporated an arrow that would appear in social posts, expressing movements and pressing ahead.
Currently live Instagram post that embraces all new brand re-stage ideas. Making the brand bolder, using close up photography of the ingredients, and incorporating a natural arrow.